Constant Contact Email Marketing Starter Kit

Constant Contact Email Marketing Starter Kit


Constant Contact Email Marketing Starter Kit

Congratulations on joining Constant Contact!  This guide has been created to help you get started with Constant Contact from everything to creating your first template, growing and managing your list, reviewing your results and everything in between. We are here to help you market like a pro! 

Table of Contents

  • Setting Up Your Constant Contact Account 
  • Manage Your List
  • Creating a Template and Content
  • Sending and Reporting
  • Checklist For Your Next Email
  • Customer Support Options


Getting Started: Setting Up Your Constant Contact Account

Set Up your Default Settings

First, set up your account default settings. This will save you time with every campaign you create. Campaign fields such as your organization information, signature, contact settings and footers are automatically populated with your default settings.

Pro tips:

Choose a recognizable “from name.” The number one reason people open an email is because they recognize who it’s from. Be sure to use a name your subscribers will recognize (EX: business name, name of the person sending the email, or a combination of the two... Dave from Constant Contact)

Use a branded ‘from email address.’ To look the most professional use an email address with your company domain such as @yourcompanyname.com.

Getting Started: Managing Your List

Build and Manage a Contact List

Another early step in starting your account is to bring all the contacts you currently have in.  Here are some instructions for doing so if you haven’t already.
What if I don’t have a list … or a large one?  No problem!  We have a handful of great list growth tools to help you grow your list. 
A few places you should capture contacts are your website, visible within your physical location if applicable,  and Facebook if you have a page for your business. Here are instructions on how to set that up with our list growth tools

Here are some other great ideas for growing your list…

1. Add a signup link to your email itself.  With content people want to share, people who see your email may not be on your list.  Be sure to allow them to join first hand!
2. When adding a form to your website, Capture What information is of interest to them that matches your segmentation goals.  This will segment contacts for you saving you time!
3. Collect addresses at events or other shows you attend.  Using our list builder app allows you to add these contacts right away without any further data entry.
4. Let people sign up anywhere they see information about your business. If you do other marketing like flyers, ads, etc. adding a text to join code enables those viewers to sign up for your list. That way your other marketing is tied together and you are maximizing your results



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